BTS’ Jung Kook fronts Calvin Klein’s latest denim campaign
From front row to in front of the camera, nothing comes between the K-pop superstar and his Calvins.
Calvin Klein is reminding the world that it’s more than just a master of minimalist underwear. This season, the brand dials up the nostalgia with a denim holiday collection that feels like it time-traveled straight out of the ’90s. This time with BTS member Jung Kook.
The global brand ambassador and BTS member strides through a moody New York City like it’s his personal runway. Shot by the legendary Mert Alas, the visuals blur the line between fashion film and music video.
“The energy on Calvin Klein sets is always incredible, and this shoot was no exception,” said Jung Kook.
The collection itself is a love letter to Calvin Klein’s heritage with a graphic twist. The CK Emblem print reimagines the classic monogram into an all-over motif that electrifies jeans and trucker jackets.
The Darted Carpenter Jean stands out with a utilitarian design and bold contrast stitching. The Barrel Jean sits low with a loose fit, capturing effortless off-duty cool. Layered in full denim, it feels unapologetically urban and unmistakably Calvin.
The ’90s Straight Jean returns refreshed in dark rinses and vintage washes for easy versatility. Paired with a shearling-trimmed leather jacket, the look exudes modern, minimal confidence.
The campaign doesn’t just sell jeans; it sells a mood: freedom, rhythm, and the swagger of someone who owns the night.
Once again, Calvin Klein shows that denim embodies attitude, not just fabric stitched with confidence. And with Jung Kook leading the charge, it’s safe to say the brand’s cool factor just hit another high note.