Martine Rose enters the e-sports arena with Nike 

Martine Rose and Nike are taking their long-standing collaboration to the next level with today’s top gamers. ANa, Billy Mitchell, Scarlett, SonicFox, and TenZ star in a campaign that brings the sportswear partnership into the digital arena, reflecting the evolving intersection of fashion and gaming culture.

Since launching their first Shox MR4 trainer in 2022, Martine Rose and Nike have continuously pushed the boundaries of sportswear. Their retro video game-inspired campaign showcases two fresh colour ways of the cult trainer.

White and silver, first previewed at Martine Rose’s Spring/Summer 2026 runway show in London, offers a sleek, futuristic look ideal for techno-inspired fashion. A red monochromatic version, available exclusively online, nods to the health bar aesthetics of classic video games

The uniform for the digital frontier? Relaxed and functional with football kits, ski jackets, hoodies, and track pants designed for comfort and style.  Oversized hoodies and track trousers come straight from the Martine Rose archives, just updated with a gradient wash.

Always inspired by ’90s club culture, the football kit is reinterpreted with panelling and topped off with a new Nike x Martine Rose crest. LAN parties were also on the moodboard with ski parkas a nod to tech bro’s tech wear sensibilities.

“Anyone can be a hero,” Rose explains, “celebrated for skill beyond physical prowess. That’s heartening.”

The fashion world widely regards Martine Rose as one of London’s most important designers. Consistently challenging conventional menswear, Nike collaborations are among the most covetable among collectors.

Continuing to subvert sportswear, the collection and campaign positions e-sports as a legitimate cultural and fashion arena, merging digital performance with streetwear aesthetics.

The 2025 Nike x Martine Rose collection will be available globally starting 30 October.