Tinder launches Festival Mode for third summer of love
The dating app now lets potential partners chat before attending the same festival
Dating app Tinder is launching a new mode that lets music fans connect and chat before they attend the same festival.
In partnership with one of the world’s biggest promoters Live Nation, Tinder is working with 20 global festivals to help single festival-goers connect with like-minded music fans up to a month before the festival begins.
To access Festival Mode, visit the Explore section and select which events you’ll be attending this summer. UK festivals that are taking part include All Points East and BST Hyde Park, while US mainstays like Nashville’s Bonnaroo, iconic electronic music festival EDC Las Vegas, The Governor’s Ball in NYC and LA’s Hard Summer have also signed up to the new Tinder mode. Other global events like the Aussie party Splendour in the Grass and Barcelona’s iconic SONAR have also joined the party.
According to Tinder’s recent survey of 18-to-39-year-old singletons, “75% [agreed] that being able to connect with someone online before meeting in person would ease some of the pressure of making a good first impression.” On top of first impression anxiety, Tinder also claimed: “64% of singles say they enjoy meeting new people while attending live music events, and over three in five (61%) say they’ve become friends, or more, with people they met at a music festival or concert.”
The numbers add up then, and as anyone who’s been to a festival knows, making best friends with strangers with a shared love of music is all part of the experience, so it’s no surprise that romance can flourish front left. For those who aren’t lucky enough to have a festival that made Tinder’s list, not to worry as there’ll also be a ‘Festival Goers’ space, for anyone who’s going to a festival that isn’t listed, or just to connect with festival lovers in general.
Of the new mode, Kyle Miller, VP of Product Innovation at Tinder said: “Music is a universal language and the number-one interest among Tinder members worldwide. So many of our members are excited to jump back into in-person events. We wanted to build on that excitement and offer them a head start at meeting someone new ahead of one of the biggest festival seasons in years.”
Nicknamed the third summer of love – after the 1967 summer encompassed the hippie movement and 1988 to ’89 saw the birth of acid house and free rave culture in the UK – 2022 is set to be a big year for events as many festivals are returning for the first time since the COVID pandemic began in 2020. Find out more about Tinder’s Festival Mode here.
Though Glasto wasn’t on the list, the legendary fest just announced an all-star Silver Hayes line-up – romance guaranteed.