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20-Year-Old Harrison Lord and the Growth of Venture Concerts in the North’s Music Scene

In partnership with Venture Concerts

By Nia Bowers

(Image: Tom Clegg)

At just 20 years old, a young events promoter from Manchester is making an impact in the North of England’s music scene. As the founder of Venture Concerts, Harrison Lord has built a grassroots music company independently, without major financial backing, and on his own terms.

Personal Approach

What sets this story apart isn’t just the age or ambition, it’s the scale. In an industry typically dominated by large corporations and decades of experience, Harrison is among the first in history to independently carry the weight of thousands of attendees each year. It’s a feat that represents his determination and a deep understanding of the culture and energy that fuels live music.

In an era where many artists struggle to make a living from their craft, Venture has created a model that empowers musicians by ensuring they keep a majority of the commission from the events they play. This approach allows independent artists to see a share of the revenue generated by their performances.

Building from the Ground Up

From small, sweat-soaked venues across Manchester to some of the most talked-about underground lineups in the North, Venture Concerts quickly carved out a reputation for delivering raw, unfiltered music experiences. The company’s rise has been rooted in a clear vision for what grassroots events should feel like: personal, electric, and unforgettable.

Harrison is proving that the future of music belongs to those who dare to think differently. Venture Concerts is positioned to offer a sustainable model that supports musicians while enhancing the live music experience for fans.

Musicians in the Manchester area are encouraged to head over to www.VentureConcerts.com and join one of the most looked after communities in the music industry.