New Artists to Watch, as presented by Obscure Agency
In partnership with Obscure Agency
By Molly Peck
In the dynamic world of international music, emerging talents continue to redefine boundaries and set new benchmarks for creativity. This month, Obscure Agency brings you five exceptional artists who are redefining their genres with authenticity and flair. From a new pop rising star to a boundary-pushing hip-hop sensation, these musicians are poised to capture both local and international attention.
Wowashwow
Wowashwow’s ascent in music is a story of bold reinvention and unapologetic self-expression. Rooted in the rebellious spirit of punk rock and transformed by a deep immersion in hip-hop culture, she has emerged as a potent force in the industry. Now based in Los Angeles, her journey from early gigs where she shared the stage with punk icons and honed her craft under the guidance of legendary industry figures, to chart-topping performances has been nothing short of meteoric.
Her album, The Algorithm (released in summer 2023), is a masterclass in genre fusion, intertwining elements of theatrical performance, raw lyrical energy, and innovative production. Wowashwow’s music is characterized by its fearless experimentation and an undeniable visual flair, drawing comparisons to the artistry of Missy Elliott and the explosive energy of rock legends. As she continues to challenge conventions, her work not only redefines what hip-hop can be but also sets a new standard for creative expression across genres.
Memoza
Memoza isn’t just another rising star, she’s quickly emerging as a transformative force in modern pop and RnB. Her debut EP, Elevate (2024), blended vintage influences with a contemporary edge, creating a cinematic soundscape that captured international attention. With her bold storytelling and genre-defying production, she’s resonated with diverse audiences, earning notable radio plays across Europe. Her latest single, Favorite Sin, encapsulates her fearless authenticity; its smooth R&B undertones and polished production celebrate self-assurance and individuality, inviting listeners to embrace both vulnerability and power.
On stage and off, Memoza’s artistry is defined by its visual and sonic dynamism. Striking music videos and electrifying live performances reveal a multifaceted persona—both raw and refined. By merging classic influences with modern innovation, she’s setting new trends rather than following them. With a rapidly growing fanbase and fresh projects on the horizon, Memoza is undoubtedly one to watch as she continues to push creative boundaries.
Echo Strike
Echo Strike is a band that defies easy categorization, blending elements of electronic rock, house, and synthpop into a sound that is both expansive and deeply personal. Their evolution began with Honest Lies in 2019, establishing them as innovators with a knack for raw, human songwriting. The group’s dynamic was further enriched when frontman Randy Van Gelder expanded the lineup with talented Argentine musicians during the early days of the global lockdown. This creative convergence culminated in their breakthrough album, Not Inside Your Mind, which caused their streaming numbers to explode and signaled their international ascent.
Their most recent offering, Wonderland, marks a daring departure from earlier works, a transformative exploration of electronic soundscapes. The album weaves pulsating house beats with ethereal synth-wave textures, inviting listeners on a journey through vibrant, atmospheric melodies. Each track is meticulously crafted to evoke a sense of adventure and discovery, reaffirming Echo Strike’s reputation for artistic reinvention. As they continue to push the limits of their sonic palette, the band proves that innovation and evolution are at the heart of their musical identity.
Iso Da God
Iso Da God brings a deeply personal narrative to the forefront of his music, channeling a life story marked by resilience and transformation. A Navy veteran, college graduate, dedicated father, and husband, he draws from the rich tapestry of his experiences: growing up as the youngest of six in a challenging single-parent household in Central Florida, and later embracing the rigor and discipline of military life. These formative years have honed a perspective that’s as raw as it is inspiring, shaping a musical voice that resonates with authenticity and emotional depth.
Expanding on his diverse background, Iso Da God infuses his work with a unique blend of hip-hop, soul, and contemporary influences. Each song serves as a chapter in his personal odyssey, inviting listeners to witness the power of perseverance and self-discovery. With a clear commitment to pushing creative boundaries, Iso Da God is poised to make waves, offering a refreshing narrative that connects deeply with fans worldwide.
Jhon Freddy Santos
From the vibrant region of El Cerrito, Valle in Colombia, Jhon Freddy Santos is emerging as a powerhouse in the world of bachata. His journey is one of deep emotional resonance, each performance and recording is imbued with the passion and intricacy that have come to define modern bachata. With a voice that conveys both power and vulnerability, Jhon captures the full spectrum of human emotion, turning heartfelt narratives into compelling musical experiences.
His music offers more than just a contemporary twist on a beloved genre; it is a bridge between tradition and innovation. Through soulful lyrics and stirring melodies, Jhon Freddy Santos is inviting audiences to explore the nuances of love, loss, and longing. His growing presence in the Colombian music scene signals not just a promising career ahead, but also the arrival of an artist committed to preserving the authentic spirit of bachata while pushing its boundaries into new creative realms.
In this March issue, Obscure Agency celebrates these five artists who are boldly scripting their own narratives and pushing the boundaries of musical expression. Each brings a unique perspective, whether through intricate musical craftsmanship, dynamic stage presence, or deeply personal storytelling. As they continue to rise and innovate, they not only shape the sound of today but also pave the way for the future of international music. Stay tuned to follow their journeys and witness how they transform the musical landscape, one note at a time.
All images credited to Obscure Agency