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Volvo Car UK announced as automotive partner for Rolling Stone UK Awards 2023

Winners, presenters and VIP guests will be whisked to the Roundhouse in luxury Volvo cars.

By Rolling Stone UK

(Picture: Volvo)

Volvo, the groundbreaking Swedish car brand, has been announced as automotive partner for the inaugural Rolling Stone UK Awards, in collaboration with Rémy Martin.

Taking place at Camden’s iconic Roundhouse on Thursday 23rd November 2023, the Rolling Stone UK Awards in collaboration with Rémy Martin, will see winners, presenters and VIP guests whisked to and from the historic North London venue in style, aboard luxury Volvo cars. It will make for a memorable start and end to a night to remember for UK music.

Characteristically, Volvo will also put its name to the Rolling Stone UK Breakthrough Award, celebrating one of UK music’s most dynamic new artists at the end of a year that has seen a hitherto unknown level of success.

Rolling Stone UK publisher, Darren Styles OBE, said: “I am beyond pleased to welcome Volvo Car UK as a partner, and into the Rolling Stone UK family of associated premium brands. Volvo has long been a pioneer in terms of both design and creativity, and so it’s a delicious fit to be working with and alongside Sweden’s biggest export since ABBA, Roxette or Ace of Base.”

Kristian Elvefors, Volvo Car UK Managing Director, said: “Volvo Car UK is delighted to be the automotive sponsor of the Rolling Stone UK Awards. Rolling Stone and Volvo Cars both have long-standing reputations as progressive brands in their respective spheres. Both are dedicated to providing exactly what their audiences want in new and innovative ways.

“The brand-new, fully electric Volvo EX30 continues that tradition by offering all of the premium and sustainable qualities that consumers expect, at an affordable price that they may not. It’s a true breakthrough car for us, and so we are proud to align with the Breakthrough Award, supported by Volvo.”

As befits a night presented by an iconic media brand, the Rolling Stone UK Awards, in collaboration with Rémy Martin, will feature live music performances and the induction of a lucky 13 very special award winners into the Rolling Stone UK Hall of Fame, all in the hands of a well-known compere/MC.

Several hundred guests will enjoy the moment in person, but a multi-platform editorial campaign will be utilising Rolling Stone UK ’s presence in print and digital forms, online and across social to create a moment of a scale rarely seen in UK music media.