Hunter Schafer stars in Prada’s latest campaign, courtesy of artist Anne Collier
Fellow actors Nicholas Hoult, Damson Idris, and Carey Mulligan join the meta campaign from Miuccia Prada and Raf Simons
For Prada, fashion is a medium that transcends disciplines. From working with auteurs like Nicolas Winding Refn to electronic maestros like Richie Hawtin, the brand’s interdisciplinary approach reflects an ongoing dialogue between every facet of contemporary culture. Still, at the core of the Prada universe is its collaborative relationship with fine artists.
The Prada Spring/Summer 2026 co-ed campaign enlists American artist Anne Collier. Best known for her image-within-an-image approach, Collier’s work interrogates the audience’s relationship with imagery, often by photographing existing photographs. Her subjects range from posters and vinyl to advertising and fashion shoots. Works such as May/Jun 2009 (Cindy Sherman, Mark Seliger) exemplify the dialogue she creates between art and fashion.
Starring in the campaign are brand ambassadors Hunter Schafer, Damon Idris, and Carey Mulligan. Fellow actor Nicholas Hoult joins them in a series of shots by Oliver Hadlee Pearch. Collier then appropriates the images showcasing the brand’s latest collection into a portfolio of hand-held compositions.
Against a backdrop of acidic orange (the kind of lurid hue synonymous with Prada), the campaign prompts the audience to confront their relationship with advertising. Through Collier’s lens, she blurs the line between observation and tactile engagement, emphasising both the depth of the personalities featured and the viewer’s consumption of celebrity.
The result is a campaign that operates as both celebration and critique, positioning fashion as a site of creative inquiry. By framing Prada through the lens of contemporary art, the brand continues to explore interdisciplinary dialogues, bridging advertising, fine art, and cultural commentary.
Discover the Prada Spring/Summer 2026 collection at prada.com.