Nothing shows off its highest-quality headphones yet with some help from BTS’s V
As the brand’s newest Global Brand Ambassador, the K-pop star fronts a new campaign for the Headphone (1) Pro
Who better to front a headphone campaign than a musician? London-based tech innovator Nothing seems to know the answer. Following the announcement that Charli xcx would join the brand as a shareholder and Global Brand Ambassador over the summer, the brand has now tapped BTS member V to join the family.
His first call to action is to introduce the brand’s highest-quality headphones yet. “I’m very excited to be part of this bold new chapter with Nothing. Headphone (1) Pro is a design grounded in creative expression, and I look forward to our journey together,” says V in a statement.
Building on the retro-inspired design of the original Headphone (1), the Pro features transparent glass windows on the earcups, offering a glimpse of its triple-driver system. Finished with a scratch- and shatter-resistant coating, the glass keeping its futuristic design looking pristine.
Elsewhere, Nothing crafts the headphones from lightweight aluminium carved from a single block, while titanium-alloy arms add to the premium construction. Redesigned ear cushions create a stronger seal, with a silicone baffle wall inside each cushion further improving audio isolation.
The headphones feature Nothing’s most advanced real-time Adaptive Active Noise Cancellation yet. A 10-microphone system more accurately filters out surrounding noise, particularly in challenging environments such as windy streets and heavy traffic.
Designed with audiophiles in mind, Nothing has partnered with the engineers at Metropolis Studios to fine-tune the headphones, including a dedicated Flat EQ switch for a more studio-focused listening experience. There’s also Studio B, a dynamic Spatial Audio mode designed to recreate the acoustics of a professional recording environment.
Despite the upgraded technology, the overall weight of the headphones has been reduced. The Headphone (1) Pro also delivers up to 68 hours of battery life, with fast charging for when you need a quick top-up.
A certified superstar of both style and sound, V feels like a natural fit for the brand. “He follows his creative instincts, not tried-and-tested formulas, and that’s exactly what we want to capture with Headphone (1) Pro,” explains Nothing Co-Founder and CEO Carl Pei.
The Nothing Headphone (1) Pro are available now at nothing.tech.