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19 February 2026 1:43 PM

Balenciaga is curating a star studded community with its Heart and Body campaign 

Harris Dickinson and Labrinth among the celebs fronting creative director Pierpaolo Piccioli’s refresh

Close up of a leather jacket and suede bag from the Balenciaga Heart and Body campaign shot by David Sims
Balenciaga Heart and Body campaign (Image: David Sims)

When a fashion house as influential as Balenciaga enters a new creative chapter, the shift is about more than just aesthetics. Recently appointed creative director Pierpaolo Piccioli has already ushered in his vision for the maison with his Summer 26 and Autumn 26 collections. Now, he is solidifying it with his star-studded Heart and Body campaign.

Shot by renowned fashion photographer David Sims, the campaign brings together the new guard of Balenciaga celebrities anointed by Piccioli. Brand ambassadors Harris Dickinson and Winona Ryder join new friends of the house, including Heated Rivalry star Hudson Williams and Labrinth, best known as the composer of Euphoria.

Harris Dickinson in the Balenciaga Heart and Body campaign shot by David Sims
Harris Dickinson for Balenciaga (Image: David Sims)
Labrinth in the Balenciaga Heart and Body campaign shot by David Sims
Labrinth for Balenciaga (Image: David Sims)
Winona Ryder in the Balenciaga Heart and Body campaign shot by David Sims
Winona Ryder for Balenciaga (Image: David Sims)

“I chose individuals, not characters,” explains Piccioli of the campaign’s cast. “Human beings with distinct stories. Faces marked by experience, vulnerability and nuance.”

Returning to the brand’s roots, the stripped-back campaign places the focus firmly on Piccioli’s sculptural designs. Modernising the legacy of founder Cristóbal Balenciaga, Piccioli softens structured leather silhouettes with fluid draping and precise tailoring, balancing architectural severity with an almost intimate sensuality.

“Balenciaga and Pierpaolo appreciate artistry,” says Labrinth. “That means this is more than fashion; it’s world-building. As an artist, creativity is infinitely important to me, so to be part of this House, where that is so embedded in its DNA, feels right.”

Danielle Deadwyler for Balenciaga (Image: David Sims)
Havana Rose Liu for Balenciaga (Image: David Sims)
Hudson Williams for Balenciaga (Image: David Sims)

Piccioli joined the house on 10 July 2025, following a 25-year career at Valentino, where he served as creative director from 2008 until 2024 and earned acclaim for redefining modern couture through romanticism, saturated colour, and a deeply human approach to design.

“With Pierpaolo’s designs, you can see the influence of real, hundred-year-old couture, but it’s done in such a modern way. His approach to fashion and humanity really speaks to me,” adds Ryder.

Discover the Balenciaga Heart and Body campaign at balenciaga.com.

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